Nov 07 2004

Sabbatical from my blog!

This is going to be my last Blog post for this year. I intend to take a sabbatical from my blog for a considerable period of time (a few months atleast) and get back to my bearings on reading.

In recent times, I found that I am increasingly spending more and more of my leisure time on reading interesting stuff in web, from the musings of a VC on the latest technology and its business potential to the baffling number of magazines and articles. The very structure of the WWW, with its hyperlinks empowering one to seamlessly jump from one article to another related article can be tiring at times. When I finish a book and close the last page, I savor the intellectual satisfaction of having grasped the essence of a work. Somehow, this thought doesn’t readily embrace me in the web. Maybe it is because it takes realtime work to separate the chaff from the grain in web, during reading informed opinions and thoughts on a given issue. When I come back to the web in a few months from now, I aim to have a more comprehensive and cohesive methodology of spending my time on the Internet to aim for absorbing and assimilating web data to information to knowledge.

I have had an online presence since Aug 1996, when I used the Lynx browser to create my first webpage and roamed in IRC chat rooms. Its been eight years since then and lots of things have changed. I did miss out on the great Internet gold rush, though not for a lack of trying. I would also be migrating to a new hosting provider (away from my UMD hosted site). The new avatar of my website and blog should be more functional and interactive.

Adios, amigo!

Raj

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Nov 07 2004

A Robot Carries Humans, Another One Plays Flute

A Robot Carries Humans, Another One Plays Flute: ”

A Robot Carries Humans, Another One Plays Flute

The New Scientist says that a robot able to carry humans was demonstrated in Tokyo. The article provides a nice picture.

Its creators at Waseda University in Tokyo and the Japanese robotics company tmsuk hope their two-legged creation will one day enable wheel-chair users to climb up and down stairs and assist the movement of heavy goods over uneven terrain.

The battery-powered robot, code-named WL-16, is essentially an aluminium chair mounted on two sets of telescopic poles. The poles are bolted to flat plates which act as feet.

WL-16 uses 12 actuators to move forwards, backwards and sideways while carrying an adult weighing up to 60 kilograms (130 pounds).

‘I believe this biped robot, which I prefer to call a two-legged walking chair rather than a wheelchair, will eventually enable people to go up and down the stairs,’ said Atsuo Takanishi, from Waseda University.

Intrigued by this new kind of transportation, I decided to pay a visit to the Takanishi Laboratory.

The bipedal locomotor page gives lots of details on the WL-15 (Waseda-Leg No.15), which was the previous version of the WL-16. It had the same goal to be used ‘in the fields of welfare, as a walk support machine or a bipedal vehicle as an alternative to wheelchairs, which can go up and down stairs.’

Here are two renderings of expected applications (Credit: Takanishi Laboratory).

Waseda-Leg WL-15 Application 1 Waseda-Leg WL-15 Application 2

I also looked at other projects currently under development and I was quite impressed by the flutist robot. Here is WF3-R9 in concert (Credit: Takanishi Laboratory).

The flutist Robot in concert

Sources: Celeste Biever, New Scientist, November 21, 2003; Science, November 21, 2003; Takanishi Laboratory, Waseda University”

Nov 07 2004

Inkha, the Roboceptionist

Inkha, the Roboceptionist: “Inkha, the Roboceptionist

In ‘Robo-receptionist clocks on,’ Nature tells us the story of Inkha, a robot which greets guests of King’s College London (KCL) and adds artificial intelligence to the front desk.

Inkha — short for ‘interactive neurotic King’s head assembly’ — will dole out directions and events information. Like receptionists across the globe, she will also comment on the weather and fashion faux pas.

The gregarious robot was built by master’s students in the Department of Mechanical Engineering. She is only a head and shoulders on a pyramidal plinth, but her eyes, mouth, head and neck move in response to interactions. Hidden cameras and infrared sensors detect movement and colour around her.

Below is a picture of Inkha taken during the U.K. National Science Week in March 2003 (Credit: KCL).

Inkha, the roboceptionist

This page contains more images of Inkha, including this close-up (Credit: KCL).

A close-up of Inkha

According to this page at KCL, Inkha was funded with a �8,400 grant and has become a celebrity.

Inkha has become something of a celebrity, appearing on ‘Blue Peter’, ‘Richard and Judy’, the ‘Tomorrow’s World’ Roadshow and in the Daily Mirror. During National Science Week in March she graced the Strand Reception desk, providing entertainment for school children, the general public and King’s students and staff, and she’ll be back again for the same week next year.

In fact, Inkha, which was honored by this press release, ‘Inkha the robot joins Strand reception staff,’ is so famous that it has its own website, http://www.inkha.net/.

Here is another quote of Nature about Inkha’s habits.

Inkha should keep everyone on their toes too: if she doesn’t like your clothes, she will ask whether you got dressed in the dark. And if she gets weary, she asks for a cup of tea, says her co-creator and independent animatronics consultant Matthew Walker.

Pretty nice robot, isn’t?”

Nov 07 2004

Strength and Weakness

Mental attitude is incredibly important and I do not want to minimize its importance or denigrate it in any way. However, there is a great deal more to winning against a competitor than being in a positive frame of mind. While the positive frame of mind will direct the body to achieve whatever goals you set for it, it takes a conditioned body to withstand the abuse and remain resilient to the pressures of battle.

The same goes for conditioning your company and people with proper equipment and product backed by marketing and street savvy. That is what will allow you to overcome your competition in a real world scenario. No matter how many motivational speakers you hire for your sales force, you will not be able to overcome a problem situation or a deficit if you have an inferior product, sales force or marketing department.

In analyzing strengths and weaknesses, use these basic categories:

* People

* Product

* Company

* Industry Perception

People

In analyzing people, let us first discuss the Achilles tendon of all companies: politics. In-fighting depletes more energy and prevents companies from moving forward faster than lack of funding, competitive activities or bad management decisions. Regrettably, politics permeates society and thus permeates industry and everyone’s company.

I heard a great description of business politics by Joe Corley, former world kickboxing and karate champion. He said that politics are like having your team pulling on a rope; except the individuals involved in politics turn the rope pull into a tug of war.

Take some time to clear your mind and focus on the people in your company. Scan their faces and positions and job responsibilities. Your thought process should be like going through the cards of a Rolodex. As you see each name and face in your mind, put everything else you know about this person on the mental Rolodex card. Go from the top to the bottom of the company in every department to evaluate each person’s strengths and weaknesses. Be objective and throw out any personal opinions. This is business only. Most important to look at is their ability and willingness (very key word, willingness) to work together as a team. Do they have the ability to check their ego at the door and think about a project’s benefit to the company and not just to them or their department?

Now that you have reviewed your colleagues and staff for strengths and weaknesses, match them up with your competitor’s people. Go through your checklist and compare it with the checklist for your competition. Are you coming out ahead or behind? If you are behind, do not fret, because there are still three other categories to include in this overall analysis. Remember that every company, every department and every person has weaknesses. That is why you do not work alone. You have people with strengths to compensate for other people’s weaknesses.

Product

The next category is product comparison. What are the strengths and weaknesses of the product lines or programs your company produces?

How does your product stack up to your competitor’s product? Does it match in pricing, availability, styling, integrity and quality? Does your competitor replace product or ship more quickly than you do? Servicing your product is one of the greatest strengths a product has as its support vehicle. Look at Saturn, Gateway and Neiman-Marcus as examples.

There is a classic textbook marketing case study involving Smirnoff’s vodka. For many years, Smirnoff’s had the lion’s share of the market (prior to Stolichnaya, Absolut, Ketel One, Belvedere, etc.). One day, a young upstart brand named Popov came on the market. It was lower priced than Smirnoff’s and was backed with some very heavy marketing and advertising support. Needless to say, Smirnoff’s was quite concerned. The company analyzed its strengths and weaknesses compared to Popov’s. Management came up with the following scenarios to determine how best to match their newfound competition:

1. They could reduce their price and match Popov’s head to head in the pricing category, but they would lose profitability. They could hope that their pockets were deeper than Popov’s and they could outlast them.

2. They could reduce their quality while reducing their price. This would allow them to maintain profitability and match Popov’s price. However, they would lose credibility with consumers who could discern the difference in taste.

3. They could maintain their price and quality and suffer the possible consequences.

They actually went with a different option, which was a take-off of scenario three. They kept the price and quality of their Smirnoff brand, but they introduced a new vodka called Smirnoff’s Silver Label. It was higher priced and higher quality. By doing this, they kept their integrity and price/profitability and they capitalized on their consumer perception of quality. They raised the bar and focused on a more upscale consumer while keeping their regular brand. This was very risky at the time, but most probably set the stage for the other brands I mentioned earlier to enter the marketplace.

Company

The next category to analyze is your own company. Your corporate culture and strengths will make or break any type of strategy you may come up with. How supportive your company is of its people will determine whether or not the company will be able to react quickly to a competitor’s attack or will support a blitz of the marketplace for your new product or service.

Funding is critical. How deep your pockets are, how strict or savvy your credit department is, how demanding your financial people are to rapid return on investments are all important facts to consider in every turn of a business day.

Reflect on your company and its basic business philosophy. How flexible is your company with regard to new ideas and projects? Does it have the resources, financially and manpowerwise, to support new programs and projects? Now, compare your company with the strengths and weaknesses of your competitor.

Industry Perception

Now look at your company and how it is perceived. Do you support industry efforts either through industry-supported charities or trade associations? Are you active in trade advertising and trade shows? Are you high profile at industry events and functions? How do your customers feel about you compared with your competition? Do your sales people and sales management have close relationships with your clients?

Do you have a reputation for being conservative, aggressive, old-time, etc.?

Conclusion

Now, analyze your total strengths and weaknesses in all the categories presented and compare them to your competition. Look at the total package and also see where you can have influence in turning a weakness or a perceived weakness into a position of strength or at least not as weak as it was before.

Remember, if you want to be truly effective in the workplace and marketplace, your strengths must override the weaknesses. If you have a staff whose weaknesses are more than its strengths, I would hope that you would replace them or move them to an area where their strengths are needed.

Your staff must be working together as a unit in which all of their strengths are meshed as though into one person.

I’ll close with a quotation from Sun Tzu’s The Art of War:

When torrential water tosses boulders, it is because of its momentum; when the strike of hawk breaks the body of its prey, it is because of timing. Thus, the momentum of one skilled in war is overwhelming and his attack precisely timed. His potential is that of a fully drawn crossbow; his timing that of the release of a trigger.

Nov 07 2004

MIT SMR Article, "The Global Costs of Opacity" – Fall 2004 Joel Kurtzman, Glenn Yago and Triphon Phumiwasana. Reprint 46107

MIT SMR Article, “The Global Costs of Opacity” – Fall 2004 Joel Kurtzman, Glenn Yago and Triphon Phumiwasana. Reprint 46107

Although large-scale risks such as war, terrorism and natural disaster garner media attention, it is the everyday, small-scale risks associated with opacity — a lack of transparency in countries’ legal, economic, regulatory and governance structures — that can confound global investment and commerce.

The authors offer new research that identifies the causes and measures the effects of this phenomenon across 48 countries. The research draws upon 65 objective variables from 41 sources including the World Bank, the International Monetary Fund, the International Securities Services Association, the International Country Risk Guide and individual countries’ regulators. The authors’ methodology projects which aspects of a country’s economy carry the greatest risk, then, by assessing and comparing the costs of those risks on a country-by-country basis, they create an overall Opacity Index. Next they correlate the Opacity Index to a variety of other indicators, including a country’s income level, economic development and foreign investment, entrepreneurship, and access to capital and lending and equity markets. The authors conclude that opacity strongly correlates overall with slower growth and less foreign direct investment in nearly all markets, and they suggest how information about opacity and its contributing factors can enhance both managerial and national policy decisions alike.

Nov 07 2004

East, East, and Away: Will Your Job Move to China? – Knowledge@Wharton

East, East, and Away: Will Your Job Move to China? – Knowledge@Wharton

East, East, and Away: Will Your Job Move to China?

The rise of China as an economic power that could overtake the U.S. in two decades as the world’s largest economy often arouses anxiety. Among the most pervasive fears among U.S. workers is that China could become a magnet attracting not just manufacturing jobs but also those that require other kinds of knowledge-intensive work. How valid are these fears? In this excerpt from his new book, The Chinese Century: The Rising Chinese Economy and Its Impact on the Global Economy, the Balance of Power, and Your Job, (Wharton School Publishing), author Oded Shenkar examines the economic forces driving job migration. The following excerpt is from Chapter 7: “East, East, and Away: Where the Jobs Are.”

The migration of jobs to foreign destinations, China included, has become a hotly debated topic in the United States and in other nations, mostly – but not only – in the industrialized world. Job migration has been blamed for a “jobless recovery” in America, with new job creation lagging behind economic recovery further than at any time since the aftermath of World War II, as well as for stalled employment growth in Mexico and in other developing economies. In fairness, job migration is not the only or even primary factor behind job losses: Productivity gains induced by technology (for example, automation), capital investment, process improvements, and enhanced skills; cyclical and nontrade-related structural shifts; alternate employment in the service sector; and regulatory and tax burden are among the factors that influence the employment picture. Still, job migration in its various forms accounts for a significant portion of job losses in the U.S., as well as in other economies, and its impact will continue to loom large in the years to come.

Based on Trade Adjustment Assistance (TAA) data, 6.4 million American jobs were lost to foreign competition between 1979 and 1990 – or, approximately one-third of the 17 million manufacturing jobs lost during that period, according to Lori Kletzer, a University of California–Santa Cruz economist. (Editor’s note: This excerpt excludes footnotes; they can be found in the original book.) Analyzing Department of Labor data, Bardhan and Kroll found that between 2001 and 2003, the U.S. manufacturing sector suffered a 12.8% decline in employment (versus a 1.4% addition in the service sector), but industries at risk of outsourcing experienced a steeper decline, with computer and electronic products and semiconductor and electronic components (sectors in which Chinese imports are prominent) falling at 24% and 22.9% below their prior staffing levels, respectively. Goldman Sachs and Company estimates that 20% of U.S. manufacturing employment, representing one-half a million jobs and including those involving sophisticated design and technology, have moved overseas.

China is not solely responsible for jobs lost to foreign competition, and – in the service sector – it is not even the primary culprit. If you are an information technology or call center worker, India would place higher than China. If you are an insurance claim processor, Irish workers may have already replaced you, only to face their own competition in the form of Polish recruits. If you are an aircraft designer, Russian replacements may be more of a concern. China is not yet a major player in services although it is already a destination for embedded software and for financial firm back-office business processes and application development, and a competitor in call centers for Japanese and Korean firms. Figures compiled by McKinsey Global Institute show China to be a destination for only $1.1 billion in services versus $7.7 billion destined for India and $8.3 billion destined for Ireland (though the Chinese figures are still higher than those for Australia and Russia, among others).

If you are in manufacturing, however, or are in one of the many sectors that support it directly (such as product design) and indirectly (such as engineering and consulting services), a 750 million strong Chinese workforce is not something you would want to discount in a global economy where production factors are ever more mobile. Historically more susceptible to employment shifts (for example, productivity in industry has risen much faster than in services), manufacturing has shed close to three million jobs in the U.S. in a mere three-year period. Many of those losses have little to do with foreign competition or are in sectors where employment has been declining for years. Nevertheless, job losses attributed to developing economies in general, and to China in particular, have stirred political backlash in the U.S., the European Union (EU), and Japan. China has also been blamed for job losses in developing economies like Mexico, which holds China responsible for fleeing foreign investors and for the country’s shrinking share in lucrative export markets.

Job Migration: Myth and Fact

The vocabulary surrounding job migration can get confusing. Briefly, outsourcing is the farming out of portions of a company’s value chain (such as an appliance motor) to other companies, divisions, or affiliates. Foreign outsourcing, or off-shoring (a term that may not only acquire virtual connotation but also involve the physical movement of value chain elements), is similar to outsourcing except that the work is farmed out overseas. Trade displacement is job loss due to foreign imports driving domestic producers out of the market. Trade displacement is defined and measured in terms of import competition in a focal market, but domestic workers also lose when the foreign markets to which they export shrink; additionally, they miss out on future demand at home and abroad. Outward foreign investment, another source of job loss, is when domestic manufacturers shift production to an overseas location or when a new plant is placed abroad and home country employees are not hired as a result.

There are no overarching statistics for job migration. The numbers that appear in the media typically refer only to one type of migration, (such as off-shoring or trade displacement, a usage which tends to discount the overall impact of job migration). For example, foreign outsourcing proponents point out that the phenomenon represents a very small portion of overall job loss, but rarely mention that it is only one aspect of foreign competition for jobs. In addition, some of the oft-cited estimates entail a clear downward bias. For instance, TAA statistics are based on the U.S. government program by that name, which, as Jon Honeck of Policy Matters Ohio notes, greatly undercounts job losses – to be counted, you must apply, but many workers are unaware of the program’s existence and TAA does not cover service providers (even when related to manufacturing), (upstream or downstream) suppliers, or (until recently) jobs relocated to any country other than Mexico or Canada. As to outward foreign investment, because its impact is difficult to gauge, it is almost never included in job loss estimates; in contrast, inward investment often is, which amplifies the undercounting. The confusion surrounding the numbers makes them ripe for political hijacking by proponents, opponents, and other job migration constituencies.

Job Migration and Job Losses

What it clear is that the production flows underlying the various forms of job migration are on the rise. For instance, from 1987 to 1997, the share of foreign inputs in American manufacturing (an outsourcing measure) rose from 10.5% to 16.2% and in American high tech rose from 26 to 38%. There is a general consensus that the U.S. is the leader in off-shoring with more than two-thirds of the global market, and that the flow will only grow; a recent survey of financial officers of U.S. firms found that 27% planned foreign outsourcing while 61% of those already engaged in the activity planned to expand outsourcing activities. In 2004, 86% of the companies DiamondCluster International polled expected to increase foreign technology outsourcing, compared to 32% just two years earlier.

Given the above trends, the job impact cannot be far behind. Forrester Research projects that by 2015, off-shoring will have generated a loss of 3.3 million U.S. jobs, especially in the service sector, representing more than $130 billion in wages (keep in mind that most of the impact is projected to occur in later years and that the yearly loss seems minute in a work force of 150 million). McKinsey Global Institute sees a loss of about 200,000 jobs a year through off-shoring, while Economy.com projects that the 300,000 jobs currently lost every year will double by the end of the decade. By 2010, 277,000 jobs in computer science, 162,000 in business operations, and 83,000 in architecture will have moved from the U.S. to low wage countries like India and China. Trade displacement – somewhat forgotten in the uproar surrounding off-shoring – continues to be a significant contributor to employment losses, averaging 270,000 jobs annually between 1989 and 2000 according to the Department of Labor Statistics. A study by Policy Matters Ohio calculated that U.S. trade deficits between 1994 and 2000 removed 135,000 actual and potential jobs in Ohio alone, 100,000 of which where in the manufacturing sector. Finally, the U.S. has the largest outstanding stock of foreign direct investment, and its foreign affiliates – like those of other nations – compete with domestic jobs twice: first, by shifting company employment that would have taken place domestically; second, by exporting back to the U.S. market thereby displacing American workers employed by their domestic competitors.

In Context

To put things in context, economies shed and create numerous jobs regardless of trade; this is especially true of the American economy that is more flexible than most others. Every year, millions of Americans separate from their workplace – voluntarily or otherwise – and millions of jobs are lost (many, like those of typists, never return) while millions of new jobs are created in a so-called “creative destruction” process. Job migration itself is not a one-way street; one country’s outsourcing is another country’s insourcing. The U.S. runs a huge deficit in merchandise trade, which destroys jobs via trade displacement but enjoys a considerable surplus in commercial services – a form of insourcing for the American economy – such as consulting or engineering services. The Institute for International Investment claims that, over the last fifteen years, insourced jobs have grown by an annual rate of 7.8% while outsourced jobs have grown at a rate of 3.8%. In 2001, according to Department of Commerce figures, U.S. companies exported $280 billion worth of services directly and $432 billion more through their affiliates; at the same time, foreign companies sold to the U.S. services in the amounts of $202 and $367 billion, respectively. U.S. exports of private services such as consulting, banking, and engineering exceeded $130 billion in 2003 while imports were lower at about $78 billion.

Although outsourcing eliminates many jobs, it also creates employment. It does so directly by creating demand for employment in sectors associated with the mobility of production inputs and finished goods (such as logistics, shipping and retail) and indirectly by enhancing the competitiveness of the local firm. Outsourcing permits a company to focus on what it does best (for example, designing and developing new products) and allows for the deployment of resources into areas of comparative advantage that, at least in developed economies, produce more value added and better paying jobs. President Bush’s chief economic advisor was alluding to those benefits when he suggested that outsourcing was good for the U.S. economy, though he neglected to consider its downside potential or show sympathy for the workers displaced. In addition, workers in outsourcing destinations are often more motivated to do jobs viewed by those in an industrialized nation as less attractive. Global Insight, a consultancy, argues that off-shoring lowers inflation and interest rates and raises productivity. According to Global Insight, off-shoring added a net of 90,000 jobs by the end of 2003 and will yield more than 300,000 jobs by the end of 2008 by making U.S. producers better competitors and exporters.

Imports need not result in job losses if the foreign producer decides to manufacture in the host market. While the U.S. has the largest foreign investment stock, it is also the primary destination for inward investment and was the second ranked recipient (following China) in 2003. Close to 6.5 million Americans are employed by the affiliates of foreign companies in the U.S. and, as the Organization for International Investment notes, foreign firms tend to pay more – on average – than their U.S. counterparts. Also, without imports, there would be no exports, which typically provide better than average compensation. Still, exports tend to create jobs while imports tend to destroy them, and the problem for the U.S. is that it runs an enormous trade deficit; in other words, the downside employment potential of imports outweighs the upside employment potential of exports.

Economic models such as that of the Economic Policy Institute (EPI), which capture the employment impact of both imports and exports, show a loss of three million U.S. jobs and job opportunities between 1994 and 2000 – the difference between 2.77 million jobs created through exports and 5.8 million lost via imports. Additionally, the jobs gained are not necessarily better than the jobs lost. Past wisdom was that the U.S. exported simple, low-paying jobs and imported high-skilled jobs. No more. Knowledge intensive jobs are now on the line. Finally, the people who lose jobs and those who gain jobs as a result of job migration are not the same people, do not work in the same industries, and do not live in the same regions. Thus, even if job migration were beneficial at the macro level, there remains the problem of those who pay the price for the supposedly common good.

Who Benefits?

The McKinsey Global Institute argues that off-shoring creates net additional value for the exporting economy. According to the McKinsey analysis (using off-shoring to India as an example), for every dollar off-shored, the U.S. economy accrues between $1.12 and $1.14 while the receiving country captures just 33 cents. The U.S. benefit comes from a combination of reduced costs (58 cents), purchases from U.S. providers (5 cents), and repatriated earnings (4 cents) for a current and directly retained benefit of 67 cents; an additional 45 to 47 cents is supposed to come from the redeployment of labor into higher value-added (and better-paying) jobs.

Since the McKinsey report does not provide the actual analysis on which the final numbers are based (McKinsey states that they are based on a conservative interpretation of historical patterns), it is impossible to pass judgment on their validity. Nonetheless, the report seems to make a number of optimistic assumptions that may not materialize. For instance, the profit repatriation component in the formula is suspect not only because foreign investment contracts in developing economies often limit profit repatriation but also because companies increasingly choose to retain earnings in higher growth markets such as China and India in order to fund further expansion.

The McKinsey analysis also fails to capture the value of the capabilities that the receiving countries obtain as a result of outsourcing and that will eventually enhance their ability to compete with the origin-country producers. This benefit to the receiving country (which will eventually show up as trade displacement) challenges the largest benefit for the origin country, namely savings accrued to U.S. investors and/or consumers. McKinsey’s calculation does not take into account the losses associated with loss of purchasing power by laid off workers (including loss of tax revenues), possibly because the assumption is that the gap will be more than made up by higher-paying jobs. It is not clear that this compensation will happen. And, if foreign producers end up in an oligopoly position (quite possible, given China’s dominance in some product lines and ongoing consolidation of its industry), the savings to consumers may disappear. Finally, if indeed most benefits are accrued to investors and customers while most costs are born by employees, there might be a substantial social cost that is not factored into the McKinsey formula.

Macro Promise, Micro Reality

If – like the chairman of the Federal Reserve – you have an unfailing faith in the vibrancy of the U.S. economy, you are still left wondering about the prospects for your industry, firm, and job. The redeployment of resources that may be beneficial in the long run to the public at large presents immediate challenges to certain industries and job categories and – as a result – to individuals, families, and communities. Those affected will find little comfort in a common benefit that will not be shared by all or in the fact that (according to demographers’ predictions) the U.S. will eventually be facing a shortage of employees as its population, like that of other industrialized countries, ages. Those adversely affected will also find little solace in the thought that the U.S. is not the only country to be affected or in the belief that all of this has happened before.

From the perspective of individual employees, redeployment is easier said than done. As Ron Hira of the Institute of Electrical and Electronic Engineers (IEEE) asks, how realistic is it to expect a twenty-year engineering veteran to find employment as a nurse? And how many of the 32,000 workers displaced by U.S. furniture makers over the last two and one-half years – some with highly specialized skills – are likely to find employment, and where? It is true that exports create jobs, but the U.S. happens to run an enormous merchandise trade deficit. Some say this deficit does not matter but others, including this author, disagree. Furthermore, as numerous studies have shown, the jobs created by exports seldom go to those workers displaced by imports; close to one-third of the manufacturing employees displaced by foreign competition were unable to find a job. Two-thirds of those able to find work made less than in their old jobs, and while the average earnings loss was 13%, one-quarter suffered earning losses in excess of 30%. Those who found employment in the service sector, where average wages are barely more than half the manufacturing wages and where newcomers lack know-how and seniority, suffered an especially steep drop.

States like Ohio, with a high concentration of manufacturing, are especially vulnerable to job loss. Policy Matters Ohio, a nonprofit and nonpartisan research institute, input data from the TAA and the former North American Free Trade Agreement (NAFTA) TAA program into an EPI economic model that takes into account exports as well as imports. The institute’s study identified more than 45,000 jobs that were lost to trade competition between January 1995 and October 2003. More than three-quarters of the losses occurred in the 1999 to 2003 period, with the manufacturing wage bill in the second quarter of 2003 down $1.21 billion from three years earlier. While China’s (like any other country except Canada and Mexico) generated trade displacement was not included in the study, the Federal Reserve Bank of Chicago notes that the key sectors in the Midwest economy (such as automotive) have recently become exposed to Chinese competition, with companies like Nippert hard hit. Job losses vary widely within the state; they were especially high in urban counties such as Cuyahoga (5,460 job losses) and almost nonexistent in Geauga and Seneca (10 job losses each). Still, only three of Ohio’s congressional districts experienced less than 1,000 job losses. While those numbers should be counted against trade and investment related job gains, the comparison is not necessarily comforting: Bureau of Economic Analysis data cited by the Organization for International Investment suggests that 242,000 Ohioans are employed by foreign subsidiaries, but this number should be evaluated against outward foreign investment by Ohio companies for which domestic displacement numbers are unavailable. Global Insight sees Ohio gaining almost 4,000 jobs through outsourcing in 2003 and more than 13,000 by 2008, but this is a drop in the bucket given the overall job losses in the state.

Nov 07 2004

Connecting Marketing Metrics to Financial Consequences – Knowledge@Wharton

Connecting Marketing Metrics to Financial Consequences – Knowledge@Wharton

Marketers are happy speaking their own language, replete with jargon like “awareness,” “share of requirements” and “customer satisfaction.” Such terminology works fine in the marketing department and with the advertising professionals who execute marketing plans. But there’s a translation problem between that language and the language of profitability and stock price which is the mother tongue of corporate CEOs. “CEOs want to know what a 5% increase in customer satisfaction will do for the bottom-line,” says Wharton marketing professor David Reibstein, adding that “we need to draw a connecting line” between concepts of the two languages.

Reibstein offered a primer on how to make those connections in his talk – entitled “Linking Marketing Metrics to Financial Consequences” – at the Wharton Marketing Conference on October 15. He pointed out that marketing metrics has been the top research priority for the past six years of corporate marketing professionals polled by the Marketing Science Institute. “In this economic environment when corporate budgets are being squeezed, Chief Marketing Officers are kept up at night by worry, trying to justify their expenditures and their existence. They believe what they are doing has value, and they have to figure out how to demonstrate that value” to skeptical CEOs and CFOs, Reibstein said.

An important step in that direction is quantifying the value of a firm’s key intangible assets, such as the value of a customer and the value of brand awareness. Reibstein started out his discussion about the value of customers by showing the contrasting financial history of two companies. Both Company A and Company B had the same stable profit for the last five years. Company A had spent far more on marketing than Company B and its revenues had grown faster, but not as fast as its marketing expenditures. As a result, Company A’s return-on-sales had dropped compared to Company B. Reibstein then asked his audience which firm had been doing a better job.

Most participants felt that Company B had been doing the superior job, and so did the vast preponderance of a group of CFOs to whom Reibstein had recently posed the same question. Company B got their votes by apparently “doing more with less” – in other words, by providing stable profitability with less marketing expenditures than Company A.

But Reibstein applied an x-ray, so to speak, to the financial data by next showing data on the customer relationships developed by the two firms. It turned out that Company A had three times as many customers as Company B. “So it becomes really important how to value that asset,” Reibstein suggested. And, in fact, there is an equation for just that purpose. It calculates the cost to acquire the customer, the amount of the company’s product that the customer purchases, the profit margin of those purchases, the cost of retaining the customer, the actual retention rate, how that customer influences others and the cost of capital.

Lo and behold, the audience learned that Company A not only had a tremendous increase in the number of new customers, but its “churn rate” (the rate at which it lost customers annually) was much lower. So when the formula to value customers was applied to firms A and B, the value of Company A’s customer base was four times that of Company B. Maligned Company A was actually doing the right thing all along by spending heavily on marketing. “Valuing a customer base is something a straightforward financial statement doesn’t do,” said Reibstein. “And that’s why financial statements can lead us astray. They require us to expense all marketing expenditures the year they occur, when actually, customer relationships have a life for a corporation.”

Reibstein pointed to studies showing that 50% of corporations’ value today is composed of intangible assets, up from just 20% 40 years ago. And it is primarily these intangibles, not hard assets, that dictate a company’s valuation by the stock market. Among those intangibles, intellectual property probably ranks number one in value, but Reibstein believes that the value of customers is likely number two. “A customer base represents a future revenue stream, and we sell ourselves short if we don’t articulate its long-term value.”

Valuing customers also can be a useful way to set a hypothetical ceiling for marketing expenditures. Reibstein showed the results of research that calculated the value of customers of leading consumer brands such as BMW and Coca-Cola, taking into account, for instance, how likely a purchaser of a BMW is to purchase another BMW. By those formulas, BMW’s customers are worth a hefty $143,500 and Coca-Cola’s a respectable $1,200. An address earlier in the day by a top Coca-Cola marketing executive had made the point that drinkers of Diet Coke are more loyal to that beverage than are drinkers of regular Coca-Cola. “So that would indicate you would spend more to acquire Diet Coke drinkers,” versus regular Coke drinkers, said Reibstein.

Reibstein then turned his attention to the value of retaining customers. In his comparison between hypothetical companies A and B, Company A kept its customers for five years, while Company B kept its customers for only two years. That gave Company A a huge advantage. CFOs often worry endlessly about the cost of capital, but actually the retention rate of customers is far more important, said Reibstein. He used a sensitivity analysis to illustrate his point, showing, for instance, that an improvement in customer retention rates from 60% in 70% has a more favorable impact on revenues than chopping the cost of capital from 16% to 10%.

Brands are another asset that marketers need to do a better job of valuing, said Reibstein. There are unfortunately many competing methodologies to value brands, but a standard way is likely to emerge because the Financial Accounting Standards Board is working on the problem. According to one methodology, Coca-Cola is the world’s top brand with a value of $67 billion, Microsoft number is two at $61 billion and IBM number three at $53 billion.

The value of brands is intricately tied up with the value of advertising, of course. The data that looks at the short-term impact of advertising of sales “is pretty discouraging,” said Reibstein. For instance, a study on “advertising payback” showed that consumer packaged goods companies got back only $.54 of increased revenue for every dollar they spent on advertising. “Most firms that cut advertising don’t see an immediate drop in sales.” Yet there is also no doubt that stopping advertising over the long-term will do irreparable harm to a brand. “There’s not enough good research on how fast brands atrophy,” Reibstein noted.

His final example of the financial consequences of marketing effort concerned the issue of customer satisfaction. “We need to understand what it costs to improve levels of customer satisfaction and what it is worth to a company to have highly satisfied customers,” said Reibstein, adding that it is possible to have paradoxical results in this area: In other words, consumer satisfaction can go up, yet profits and market share go down. “That can happen if the company is so focused on consumer satisfaction ratings that it gets rid of dissatisfied customers.”

Still, in many instances it proves to be worth spending millions to increase customer satisfaction. For instance, Starbucks Coffee faced a dilemma caused by its success. The long waiting time for service was reducing customer satisfaction. Yet to increase staff to reduce waiting times would cost $40 million. An analysis of customer satisfaction found that unsatisfied Starbucks customers stuck with the chain for just one year, made 47 visits per year and spent a total of $200. By contrast, highly-satisfied Starbucks customers patronized the chain for more than eight years, made an impressive 86 visits per year and spent more than $3,000 dollars over that time. The leverage provided by improving customer satisfaction was so powerful, it was easy to decide to spend the money on increased staffing. While not every use of a marketing metric may make marketers so happy, as tools they are capable of conveying a powerful message to CEOs and CFOs.

Nov 06 2004

Googling Our Genome

Googling Our Genome: ”

Googling Our Genome

Computers only understand binary code (0 and 1). Still, we can use Google to search for our personal information. Similarly, the structure of our DNA is represented by sequences of molecules labeled A, C, G and T. In this eye-opening article, the Guardian argues that we’ll soon be able to search our personal genome for a susceptibility to a certain disease. This is not as far-fetched as it sounds. After all, the National Institute of Health (NIH) is looking at the $1000 genome. And prices will inevitably drop. Soon, you’ll have all your personal genome, your code of life, on a CD-ROM. This raises difficult and ethical questions. Will the government, the insurance companies, your employer or your life partner be able to access your personal genome? Frightening, isn’t?

Here are some of the most interesting excepts of the Guardian article.

[For example,) a bioinformatics program running on a PC could easily check our genomes for all genes associated with [a particular disorder.] Regular software updates downloaded from the internet — like those for anti-virus programs — would keep our search software abreast of the latest medical research. The question is, how potentially serious does a variant gene’s effects have to be for us to care about its presence in our DNA? Down to what level should we be morally obliged to tell our prospective partners — or have the right to ask about?

And just when is the appropriate moment to swap all these delicate DNA details? Before getting married? Before going to bed together? Before even exchanging words? Will there one day be a new class of small, wireless devices that hold our personal genomic profile in order to carry out discreet mutual compatibility checks on nearby potential partners: a green light for genomic joy, a red one for excessive recessive risks?

Even if you don’t want to look at your personal details, Others will be interested.

Employers and insurance companies would doubtless love to scan your data before giving you a job or issuing a policy. And if your children and grandchildren have any inconvenient or expensive medical condition that they have inherited from one side of the family, they might like to know which — not least, to ensure that they sue the right person.

And what about the police? Right now, it only analyzes fragments of DNA gathered at the scene of a crime and compares them with the contents of a limited database. Imagine what would do the police if it had access to your personal genome?

Last September, the police called for the UK national database of DNA samples to be extended to include everyone. Given the determination of the UK government to introduce identity cards, despite widespread opposition and the well-known flaws in the whole approach, it can only be a matter of time before it links the two compulsory schemes together. The advantages — for the authorities — would be enormous.

And in the middle of the battle that currently rages in the UK about a national ID card, imagine the following scenario.

Including a silicon chip storing your entire genome would add little to the overall cost once sequencing becomes cheap, but would ensure that an identity card would be tamper-proof and impossible to forge, since its identification number – the sequence of As, Cs, Gs and Ts that make up your genome – would be unique to you (apart from any twin) and always checkable against your DNA. Moreover, there would be no need for the proposed draconian legislation to make carrying such cards obligatory: it would be a physical impossibility to do otherwise, since your digital code/identification number is present in practically every cell of your body.

Now that we have looked at the ethical questions raised by the exploration of our personal genomes, you might want to refresh your memory about scientific facts. I recommend two resources: the Wikipedia page about the genome, and the National Human Genome Research Institute home page.

Sources: Glyn Moody, The Guardian, April 15, 2004; Maria Anderson, The Scientist, February 23, 2004; and various websites”

Nov 06 2004

The J Curve

What is so great about the “child-likeâ€� mind? Looking across the Bay to Berkeley, I highly recommend Alison Gopnik’s Scientist in the Crib to any geek about to have a child. Here is one of her key conclusions: “Babies are just plain smarter than we are, at least if being smart means being able to learn something new…. They think, draw conclusions, make predictions, look for explanations and even do experiments…. In fact, scientists are successful precisely because they emulate what children do naturally.”

Much of the human brain’s power derives from its massive synaptic interconnectivity. I spoke with Geoffrey West from the Santa Fe Institute last night. He observed that across species, synapses/neuron fan-out grows as a power law with brain mass.

At the age of 2 to 3 years old, humans hit their peak with 10x the synapses and 2x the energy burn of an adult brain. And it’s all downhill from there. This UCSF Memory and Aging Center graph shows that the pace of cognitive decline is the same in the 40’s as in the 80’s. We just notice more accumulated decline as we get older, especially when we cross the threshold of forgetting most of what we try to remember.

But we can affect this progression. Prof. Merzenich at UCSF has found that neural plasticity does not disappear in adults. It just requires mental exercise. Use it or lose it. We have to get out of the mental ruts that career tracks and academic “disciplines� can foster. Blogging is a form of mental exercise. I try to let this one take a random walk of curiosities and child-like exploration.

Bottom line: embrace lifelong learning. Do something new. Physical exercise is repetitive; mental exercise is eclectic.

Nov 06 2004

The CPU: From Conception to Birth

Slashdot | The CPU: From Conception to Birth: “Most of us have seen flowcharts and heard lectures on how a CPU functions in a computer. What a lot of us do not know, however, is how a CPU is created. Sudhian describes the step-by-step process of how a CPU is made, from grains of sand to a wafer of circuits. Ahhh sand, the building block of life…in the tech world!”

Nov 04 2004

Perception

“Machiavelli’s oft-cited line about the adequacy of the perception of power prompts a question. Is the appearance of confidence as important as its possession”

Nov 03 2004

Martin Tobia’s Musings about India

NW Venture Voice: Musing about India: “Just got back from India. A friend’s wedding in Goa. Every morning I picked up a copy of The Economic Times. Every evening I chatted over drinks with various young professionals attending the wedding from across India, Europe and America. A couple of things struck me as important:

- The Indian economy is firing on all cylinders. Auto sales, pharma sales, real-estate, outsourcing and IT jobs are up double digits YonY.

- India’s growth is accelerating even as China comes on line.

- Indian companies are moving up the value chain, especially in IT. There is a consolidation going on at the top of the IT outsourcing business by Wipro, Infosys leaving the middle market and small players looking to product development for growth. Look for Indian companies to get into original branded software product development in a big way (look out America).

- The bio/pharma sector is probably hotter than the IT sector. A partner in a leading executive recruiting firm said he has triple the number of searches going on in bio/pharma versus IT.

- The VCs that only visit Bangalore and think the India story is only about BPO are missing the mark.

- The Indian government is serious about divesting state owned enterprises (the old bedrock). Twelve new ones are being offered in the next three months.

The most interesting one to me was the fact that every day in the Economic Times of India was another article on an Indian IT company moving up into product development. And details of all the government programs to support this. While the culture of development is significantly different from the culture of a call center, it is probably just a matter of time. The recruiter I was talking to said most of his ‘C’ level hires are returnes from America and Europe. Salaries go MUCH farther in India. India produces more computer engineers than America. It is only a matter of time before this combination of American trained management and inexpensive raw talent starts to deliver really cool products.

While I didn’t spend alot of time looking for investments or talking with potential partner companies, it was clear to me that there is WAY more going on in India than most people are considering. I advise every start-up I work with to consider what their strategy to leverage India and China is. It can be as simple as outsourcing QA/testing or call center. It can be as complex as outsourcing all development and selling into the local markets. Whatever the strategy, the CEO who doesn’t leverage the growth and market efficiencies going on in India/China does so at his peril. “

Nov 03 2004

VC Pitch Tips

The most important thing in having a successful pitch to a VC is to have a great business and a great team, but even if you have both it doesn’t hurt to have a super crisp, logical, compelling pitch. Here are 5 basic tips that I have seen really work.

1. Outline

First, have an outline. Be organized. The best top level outline I have heard it from one of the super masters of presentations, Jerry Weissman. Before you focus on all the snazzy charts, make sure you do the following:

• Tell them what you are going to tell them: Show them where you are going to take them, on the title slide.

• Tell them how you are going to tell them: Have an agenda slide and stick to it.

• Tell them: make sure the body of your presentation always reinforces your opening point.

• Tell them what you told them: wrap up, recap and go for the close.

2. In a nutshell

One great tool for making this organzation stick is what I call the “in a nutshell” slide. This is using your agenda slide to tell the skeleton of your whole arguement. When presenting to Steve Ballmer it often happened that you never got off the first slide after the title, so make sure it really works for you.

Normally, I like to see In A Nutshell slides that act as a template. On one side they highlight, even number the key elements of your story/pitch/arguement and in parallel on the other side they give the top support points in summary. As you then move through the deck you keep the left hand template to reinforce the whole arguement and help people remember where you are in it.

3. Clear, simple case

Show why your company/investment should exist in the first place. Do the simple case using what we call your ABCs or situation/gap analysis. Where:

• A = Today: the current situation in the market/big growing

• B = Tommorrow: the place the market should be/juicy opportunity

• C = Gap: what’s missing to get to B/the special play you are poised to make to fill it and win

4. Simple positioning and proposal

Then tell why your way of filling this gap is better than everyone else’s. One simple outline for this is what we call the XYZs – “We are the only X company/product that solves Y customer problem in Z unique way,” where

• X = your category: critical for VCs, we need to put you in some box, to make comparisons; never invent a category, improve one.

• Y = the target: the buyer, the person who actually writes the check, great if you actually have some.

• Z = your differentiation: your advantage, or the key positive distinction you have over your competition.

It also helps if you can back all this up with real support, like your team’s track record, customer traction, a real competitive analysis (thier ABCs), etc. A demo is not enough. Proof is better than claims.

5. Best foot forward first and strongest

Tune the organization of your story to the stage of your company. And always put the strongest stuff upfront.

• An EIR: It’s all about YOU and the market opportunity/competitive gap.

• A seed: It’s all about initial market validation (quotes from friends with important job titles in your target customer’s industry), then about the product spec, the team and the above.

• A round: It’s all about initial customer traction and economics – some demonstrated willingness to try and pay – show the best real numbers you have, then about the product itself relative to others, then the above/

• B round: It’s about momentum – show the sales numbers, the trends and the economics, then all the above.

Then of course have a well thought out and agressive enough ask.

PS: Also, take a look at Cliff Atkinson’s Beyond Bullets. Very nice stuff on how to have the maximum impact with PPT.

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